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Management of electronic and digital media / Alan B. Albarran.

By: Material type: TextTextPublication details: Australia ; Boston, MA : Thomson Wadsworth 2006Edition: 3rd edDescription: xxiv, 333 p. : ill. ; 23 cmISBN:
  • 8131501914 (pbk)
  • 111134437X
Uniform titles:
  • Management of electronic media
Subject(s): DDC classification:
  • 302.23/068 23
LOC classification:
  • P96.M34 A4 2013
Online resources:
Contents:
Managing electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and media management -- Technology influence on media management -- Social media influence on media management.
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Updated edition, previous edition's title: "Management of electronic media"--Preface.

Includes bibliographical references and index.

Managing electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and media management -- Technology influence on media management -- Social media influence on media management.

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Copyright @ The Margaret Thatcher Library August 2023
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