Includes bibliographical references and index.

Broadcasting seeds on the American landscape / Marina Moskowitz -- The importance of being true blue : the Du Pont Company and the color revolution / Regina Lee Blaszczyk -- The popular front and the corporate appropriation of modernism / Shannan Clark -- Rationalizing consumption : Lejaren à Hiller and the origins of American advertising photography, 1913-1924 / Elspeth H. Brown -- Art and commerce : the challenge of modernist advertising photography / Patricia Johnston --"New York is not America" : immigrants and tourists in post-World War I New York / Angela M. Blake -- "The first thing every Negro girl does" : Black beauty culture, racial politics, and the construction of modern Black womanhood, 1905-1925 / Tiffany M. Gill -- The sentimental work of play : manhood and the American toy industry, 1900-1930 / Woody Register -- The Metropolitan Life tower : architecture and ideology in the life insurance enterprise / Roberta Moudry -- Architectures of seduction : intimate apparel trade shows and retail department design, 1920-1940 / Jill Fields -- The architecture of mobility : outdoor advertising and the birth of the strip / Catherine Gudis -- Postwar sign, symbol, and symptom : "the man in the gray flannel suit" / Anna Creadick -- "Girls in gray flannel suits" : white career women in postwar American culture / Clark Davis -- Ayn Rand and the politics of property / Andrew Hoberek -- Advertisements for ourselves : being and time in a promotional economy / Jean-Christophe Agnew.