From tin soldiers to Russian dolls : creating added value through services / Sandra Vandermerwe

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Material type: Text

TextPublication details: Oxford : Butterworth-Heinemann, 1993Description: xiii, 280 pages illustrations 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Loan	Margaret Thatcher Library First Floor	HF 5415 \| .V36 1993 (Browse shelf(Opens below))	Available	20079488

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Previous	HF 5415 \| .R47 Marketing Management Systems :	HF 5415 \| .R52 Understanding customers /	HF 5415 \| .S6 1989 Behavioural studies for marketing and business /	HF 5415 \| .V36 1993 From tin soldiers to Russian dolls : creating added value through services /	HF 5415 \| .W283 The economics of marketing /	HF 5415 \| .W685 2002 Workouts in marketing study guide/	HF 5415 \| .X38 1999 Strategic marketing :	Next

includes bibliographical references and index

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Previous					No cover image available			Next
Previous	HF 5415 \| .R47 Marketing Management Systems :	HF 5415 \| .R52 Understanding customers /	HF 5415 \| .S6 1989 Behavioural studies for marketing and business /	HF 5415 \| .V36 1993 From tin soldiers to Russian dolls : creating added value through services /	HF 5415 \| .W283 The economics of marketing /	HF 5415 \| .W685 2002 Workouts in marketing study guide/	HF 5415 \| .X38 1999 Strategic marketing :	Next