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Advertising management [5th ed.] Rajeev Batra, John G. Myers, David A. Aaker.

By: Contributor(s): Material type: TextTextPublication details: Englewood Cliffs, N.J. ; London : Prentice-Hall International, c1996.Edition: 5th edDescription: xiii, 754 p ; 24 cmISBN:
  • 8120312198
Subject(s): LOC classification:
  • HF 5813 .B37 1996
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