Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin.
Material type:
TextPublication details: Hoboken, N.J. : Wiley, 2010.Edition: 1st edDescription: xiii, 354 p. : ill. ; 25 cmISBN: - 9780470689752 (pbk.)
- 0470689757 (pbk.)
- 658.8/02Â 22
- HF 5415.13Â .A23 2010
- QP 600
- QP 612
- QP 680
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Loan | Annex Campus Library Ground Floor | HF 5415.13 .A23 2010 (Browse shelf(Opens below)) | Available | 4200765 |
Browsing Annex Campus Library shelves,Shelving location: Ground Floor Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF 5415 .Z528 1996 Basic marketing / | HF 5415.12 .I67 2013 FITTskills international marketing / | HF 5415.1263 .O88 2021 Business-to-Business Marketing : How to understand and succeed in business marketing in an emerging Africa / | HF 5415.13 .A23 2010 Strategic market management : global perspectives / | HF 5415.13 .J44 1998 Public relations / | HF 5415.13 .M3586 2017 Marketing strategy : Text and Cases / | HF 5415.135 .C72 2013 Strategic marketing / |
Includes bibliographical references and index.
Strategic market management : an overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage : synergy and commitment vs. opportunism vs -- Alternative value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new businesses -- Global strategies -- Setting priorities for businesses and brands -- From Silos to synergy : harnessing the organization.
There are no comments on this title.