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Marketing / Dhruv Grewal...[et al.].

Material type: TextTextPublication details: United States : Macmillan ; McGraw-Hill Ryerson 2012Edition: 2rd editionDescription: xxviii, 566 pages : col.ill ; 24 cmISBN:
  • 9780070385481
Subject(s): DDC classification:
  • 658.8 19
LOC classification:
  • HF 5415 .M29 2012
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includes bibliography and index.

Includes index

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