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Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis
Material type:
TextPublication details: Thousand Oaks, Calif. : Sage Publications, 2004.Description: 201 pages illustrations 24 cmISBN: - 0761922520 (cloth)
- 0761922539 (paper)
- HF 5823 .T273 2004
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Loan | Margaret Thatcher Library First Floor | HF 5823 .T273 2004 (Browse shelf(Opens below)) | Available | 20083781 |
Includes bibliographical references and index.
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