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The (un)common sense of advertising : getting the basics right / Sanjay Tiwari.
Material type:
TextPublication details: New Delhi : London Response Books, c2003.Description: 322 pages : illustrationsISBN: - 0761997369 (pbk. : US)
- 8178292173 (pbk. : India)
- 9788178292175
- 659.1Â 21
- HF 5823Â .T64 2003
Contents:
The advertising context -- The marketing perspective -- The brand perspective -- The advertising perspective -- The creative perspective -- The media perspective -- The supplementary perspective -- The advertising agency perspective.
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Loan | Annex Campus Library Ground Floor | HF 5823 .T64 2002 (Browse shelf(Opens below)) | Available | 20085695 | |
| Loan | Annex Campus Library Ground Floor | HF 5823 .T64 2002 (Browse shelf(Opens below)) | Available | 20085696 | |
| Loan | Annex Campus Library Ground Floor | HF 5823 .T64 2002 (Browse shelf(Opens below)) | Available | 20085694 | |
| Loan | Margaret Thatcher Library First Floor | HF 5823.T64 2002 (Browse shelf(Opens below)) | Available | 20090040 | |
| Loan | Margaret Thatcher Library First Floor | HF 5823.T64 2002 (Browse shelf(Opens below)) | Available | 20085693 | |
| Loan | Margaret Thatcher Library First Floor | HF 5823 .T64 2003 (Browse shelf(Opens below)) | Available | 20090043 | |
| Loan | Margaret Thatcher Library First Floor | HF 5823.T64 2002 (Browse shelf(Opens below)) | Available | 20085697 | |
| Loan | Margaret Thatcher Library First Floor | HF 5823.T64 2002 (Browse shelf(Opens below)) | Available | 20090041 | |
| Loan | Margaret Thatcher Library First Floor | Available | |||
| Loan | Margaret Thatcher Library | HF 5823.T64 2002 (Browse shelf(Opens below)) | Available | 20090042 |
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| HF 5823 .V49 2004 Advertising basics! | HF 5823.H32 2010 Advertising and promotion : an integrated marketing communications approach [2nd ed.] | HF 5823.P73 1995 The Practice of advertising / | HF 5823.T64 2002 The (un)common sense of advertising : getting the basics right / | HF 5823.T64 2002 The (un)common sense of advertising : getting the basics right / | HF 5823.T64 2002 The (un)common sense of advertising : getting the basics right / | HF 5823.T64 2002 The (un)common sense of advertising : getting the basics right / |
Includes bibliographical references and index.
The advertising context -- The marketing perspective -- The brand perspective -- The advertising perspective -- The creative perspective -- The media perspective -- The supplementary perspective -- The advertising agency perspective.
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