Includes bibliographical references and index.

Baselines for ethical advocacy in the "marketplace of ideas" / Kathy Fitzpatrick -- Responsibility and accountability / Thomas H. Bivins -- The ethics of communicating with and about difference in a changing society / Larissa A. Grunig and Elizabeth L. Toth -- Negotiating relationships with activist publics / Linda Hon -- Responsible advocacy for nonprofit organizations / Carolyn Bronstein -- Truth and transparency / Karla Gower -- Responsible online communication / Kirk Hallahan -- Responsible advocacy through strategic risk communication / Michael J. Palenchar and Robert L. Heath -- The ethics of public diplomacy / Philip Seib -- Ethics across borders / Donald Wright.