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Sports sponsorship and marketing communications : a European perspective / Wim Lagae.

By: Material type: TextTextLanguage: English Original language: Dutch Publication details: Harlow, England ; New York : Financial Times Prentice Hall, c2005.Description: xvi, 248 p. : ill. ; 23 cmISBN:
  • 0273687069
Uniform titles:
  • Marketingcommunicatie in de sport. English
Subject(s): DDC classification:
  • 796/.0698 22
LOC classification:
  • GV716 .L3413 2005
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Includes bibliographical references and index.

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