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Integrated marketing communications ; strategic planning perspectives / Pearson Learning Solutions

Material type: TextTextPublication details: Boston ; Pearon canada, Inc. 2011Edition: European edDescription: ix, [440-65] pagesISBN:
  • 1256328537
  • 9781256328537
Subject(s): DDC classification:
  • 658.802 22
LOC classification:
  • HF 5823   .I58 2011
Contents:
Taken from ; Integrated marketing communications ; strategic planning perspectives, third edition by Keith J. Tuckwell
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Includes bibliographical references and index.

Taken from ; Integrated marketing communications ; strategic planning perspectives, third edition by Keith J. Tuckwell

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