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A framework for marketing management [3rd ed.] Philip Kotler.

By:

Kotler, Philip

Material type: Text

Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2007.Edition: 3rd edDescription: xxii, 360 p. : ill. ; 24 cmISBN:

0131452584

Subject(s):

Marketing -- Management

DDC classification:

658.8 22

LOC classification:

HF5415.13 .K636 2007

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Includes bibliographical references and index.

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