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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2007.Edition: 7th edDescription: xxvi, 820 pages col. illustrations 29 cmISBN:
  • 0073101263
  • 9780073101262
Subject(s): LOC classification:
  • HF 5823 .B387 2007
Other classification:
  • 85.40
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Includes bibliographical references (p. 763-789) and indexes.

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