Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack.

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Material type: Text

TextPublication details: Boston : Prentice Hall, 2012.Edition: 5th edDescription: xviii, 445 pages illustrations [col.] 28 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Loan	Margaret Thatcher Library First Floor	HF 5415.123 \| .C58 2012 (Browse shelf(Opens below))	Available	00004617
Loan	Margaret Thatcher Library First Floor	HF 5415 Q93 2000 (Browse shelf(Opens below))	Available	20044746

Includes bibliographical references and index.

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