Exploring marketing research William G. Zikmund.

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Material type: Text

TextPublication details: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003.Edition: 8th edDescription: xxi, 744 pages illustrations.[chiefly col.] 28 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Loan	Margaret Thatcher Library First Floor	HF 5415.2 .Z54 2003 (Browse shelf(Opens below))	Available	23016878

Various multi-media instructional materials, including a web site, are available to supplement the text.

Includes bibliographical references and index.

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