Principles of marketing : Philip Kotler, Gary Armstrong. a south asian perspective/

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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2010.Edition: 13th edDescription: xxiii, 613, [105] p. : ill. (chiefly col.) ; 29 cmISBN:

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Includes bibliographical references (p. R1-R26) and indexes.

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