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Strategic marketing management / readings selected by Robert J. Dolan.

By: Contributor(s): Material type: TextTextSeries: Practice of management seriesPublication details: Boston, Mass. : Harvard Business School Publications, 1991.Description: xvi, 656 pages. : illustration. ; 25 cmISBN:
  • 0875843107
Subject(s): DDC classification:
  • 658.8/02 20
LOC classification:
  • HF 5415.13 .S 77 1991
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Includes bibliographical references and index.

Includes bibliographical references and index.

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