Contemporary marketing / Louis E. Boone, David L. Kurtz.

By:

Kurtz, David L

Contributor(s):

Kurtz, David L

Material type: Text

TextPublication details: Mason, Ohio : Thomson/South-Western, 2005.Edition: 11th edDescription: xxxii, 670 pages illustrations. ; 28 cm. + 4 CD-ROM (4 3/4 in.)ISBN:

9780538746892

Subject(s):

Marketing

LOC classification:

HF 5415 .K847 2011

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Includes bibliographical references and index

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Contemporary marketing / Louis E. Boone, David L. Kurtz.