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Key marketing skills / Peter Cheverton.

By: Material type: TextTextPublication details: London : Kogan Page, 2004.Edition: 2nd edDescription: xiii, 383 pages. : illustrations. ; 25 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0749445653
Subject(s): LOC classification:
  • HF 5415 .C52254 2004
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