Ethical marketing / Patrick E. Murphy(University of Notre Dame), Gene R. Laczniak(Marquette University), Norman E. Bowie(University of Minnesota), Thomas A. Klein(University of Toledo)

Contributor(s):

Material type: Text

TextSeries: Basic ethics in actionPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2005.Description: xxi, 266 pages. ; 23 cmISBN:

0131848143

Subject(s):

Marketing -- Moral and ethical aspects

DDC classification:

174/.96588 22

LOC classification:

HF 5415 .E796 2005

Online resources:

Table of contents

Contents:

Ethical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing.

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Holdings
Item type	Current library	Call number	Status	Barcode
Loan	Margaret Thatcher Library First Floor	HF 5415 .E796 2005 (Browse shelf(Opens below))	Available	23000290

Includes bibliographical references and index.

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Ethical marketing / Patrick E. Murphy(University of Notre Dame), Gene R. Laczniak(Marquette University), Norman E. Bowie(University of Minnesota), Thomas A. Klein(University of Toledo)