Strategic management : theory and practice/ G. A. Cole
Material type:
- 9781844800872
- 1844800873
- HD 30.28Â .C64 1997
Item type | Current library | Call number | Status | Barcode | |
---|---|---|---|---|---|
Short Loan | Margaret Thatcher Library Ground Floor | HD 30.28 .C64 1997 (Browse shelf(Opens below)) | Available | 20048843 |
Includes bibliographic reference and index.
Strategic management: creating competitive advantages -- Analyzing the external environment of the firm -- Assessing the internal environment of the firm -- Recognizing a firm's intellectual assets: moving beyond a firm's tangible resources -- Strategic formulation -- Business-level strategy: creating and sustaining competitive advantages -- Corporate-level strategy: creating value through diversification -- International strategy: creating value in global markets -- Entrepreneurial strategy and competitive dynamics -- Strategic implementation -- Strategic control and corporate governance -- Creating effective organizational designs -- Strategic leadership: creating a learning organization and an ethical organization -- Managing innovation and fostering corporate entrepreneurship -- Case analysis -- Analyzing strategic management cases.
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