Marketing research essentials / Carl McDaniel, Roger Gates.

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TextPublication details: Hoboken, NJ : John Wiley, 2008.Edition: 6th edDescription: xx, 493 pages. : illustrations. ; 26 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Loan	Margaret Thatcher Library First Floor	HF 5415 .M382 2008 (Browse shelf(Opens below))	Available	23008189

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Various multi-media instructional resources are available to supplement the text.

Includes bibliographical references and index.

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