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Marketing management / Philip Kotler.
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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 11th edDescription: xxx, 332, pages.: Illudtrations 27 cmISBN: - 0130336297
- 658.8 21
- HF 5415.13 .K64 2003
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Various multi-media instructional aids, including a web site, are available to supplement the text.
Includes bibliographical references and indexes.
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