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Handbook of marketing / edited by Barton Weitz and Robin Wensley.

Contributor(s): Material type: TextTextPublication details: London ; Thousand Oaks : SAGE, 2002.Description: xix, 582 p. : ill. ; 25 cmISBN:
  • 0761956824
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415 .H18665 2002
Online resources:
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Includes bibliographical references and index.

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