Marketing management / Philip Kotler, Kevin Lane Keller.

By:

Kotler, Philip

Contributor(s):

Keller, Kevin Lane, 1956-
Sutherland, Diane, 1950-
Sutherland, Jonathan

Material type: Text

TextPublication details: Boston ; London : Pearson, c2013.Edition: 14th ed., Horizon ed. / Horizon ed., contributions by Diane Sutherland, Jon SutherlandDescription: ca. 800 p. in various pagings : ill. ; 28 cmISBN:

9780273779834 (pbk.) :
0273779834 (pbk.) :

Subject(s):

Marketing -- Management -- Textbooks

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Marketing management / Philip Kotler, Kevin Lane Keller.