Retail management : a strategic approach / Barry Berman, Joel R. Evans.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2010.Edition: 11th edDescription: xxviii, 654 p. : col. ill., col. maps ; 29 cmISBN: - 9780136087588
- 0136087582
- 658.8/7Â 22
- HF 5429Â .B45 2010
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Loan | Margaret Thatcher Library First Floor | HF 5429 .B45 2010 (Browse shelf(Opens below)) | Available | 20101410 | |
| Loan | Margaret Thatcher Library First Floor | HF 5429 .B45 2010 (Browse shelf(Opens below)) | Available | 20101411 | |
| Loan | Margaret Thatcher Library First Floor | HF 5429 .B45 2010 (Browse shelf(Opens below)) | Available | 20101413 | |
| Loan | Margaret Thatcher Library First Floor | HF 5429 .B45 2010 (Browse shelf(Opens below)) | Available | 20101412 | |
| Loan | Margaret Thatcher Library First Floor | HF 5429 | .B45 2010 (Browse shelf(Opens below)) | Available | 20079010 |
Includes bibliographical references and indexes.
An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.
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