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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill, c2005.Edition: 7th edDescription: xxv, 578 p. : ill. ; 27 cmISBN:
  • 0072864877 (alk. paper)
  • 0071111778 (international : alk. paper)
Subject(s): DDC classification:
  • 658.8/342 22
LOC classification:
  • HF 5415.3 .P468 2005
Online resources:
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Holdings
Item type Current library Call number Status Barcode
Loan Margaret Thatcher Library First Floor HF 5415.3 .P468 2005 (Browse shelf(Opens below)) Available 23016853

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