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Consumer behavior / Wayne D. Hoyer, Debbie J. MacInnis.

By: Contributor(s): Material type: TextTextPublication details: Boston : Houghton Mifflin, c2004.Edition: 3rd edDescription: xxi, 697 p. : ill. ; 27 cmISBN:
  • 0618264825
Subject(s): DDC classification:
  • 658.8/342 22
LOC classification:
  • HF 5415.32 .H69 2004
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Includes bibliographical references (p. 555-656) and indexes.

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