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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2010.Edition: 11th edDescription: xxii, 778 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 9780073381107 (alk. paper)
- 0073381101 (alk. paper)
- 9780077294106 (alk. paper)
- 0077294106 (alk. paper)
- 658.8/3420973Â 22
- HF 5415.33Â .U6H38 2010
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Loan | Margaret Thatcher Library First Floor | HF 5415.33 .U6H38 2010 (Browse shelf(Opens below)) | Available | 23016766 | |
| Loan | Margaret Thatcher Library First Floor | HF 5415.33 .U6H38 2010 (Browse shelf(Opens below)) | Available | 23014169 |
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| HF 5415.33 .U6H38 2000 Consumer behavior : | HF 5415.33 .U6H38 2010 Consumer behavior : | HF 5415.33 .U6H38 2010 Consumer behavior / | HF 5415.33 .U6H38 2010 Consumer behavior : | HF 5415.33 .U6M53 2006 The affluent consumer : | HF 5415 .335 .C37 2002 Customer care excellence : create an effective customer service strategy / | HF 5415.35 .M375 2003 Marketing : |
Includes bibliographical references and index.
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