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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c1999.Edition: 13th edDescription: xxiv, 791, 31 p. : ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.)Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF 5415.13 .M47 1999
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Holdings
Item type Current library Call number Status Barcode
Loan Nairobi Campus Bindery HF 5415 .13 .M369 2002 (Browse shelf(Opens below)) Available 20046115

Includes bibliographical references (p. 743-786) and index.

System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later.

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