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Basic marketing : a global-managerial approach / E. Jerome McCarthy, Stanley J. Shapiro and William D. Perreault, Jr.
Material type:
TextPublication details: Toronto ; Mc Graw-hill, c2002.Edition: 10th Canadian edDescription: xix, 807 pagesISBN: - 0070887292
- 658.8Â 20
- HF 5415.13Â .M369 2002
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Loan | Margaret Thatcher Library First Floor | HF 5415.13 .M31 2001 (Browse shelf(Opens below)) | Available | 20076402 | |
| Loan | Margaret Thatcher Library First Floor | HF 5415.13 .M31 2001 (Browse shelf(Opens below)) | Available | 23002767 |
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| HF 5415.13 .K68 1995 Marketing management : | HF 5415.13 .K68 1998 Marketing management : | HF 5415.13 .K68 1998 Marketing management : | HF 5415.13 .M31 2001 Basic marketing : a global-managerial approach / | HF 5415.13 .M31 2001 Basic marketing : a global-managerial approach / | HF 5415.13 .M69 2002 Basic marketing : global-managerial approach / | HF 5415.13 .P3242 Principles services marketing / |
Includes bibliographical references and indexes.
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