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Marketing research / A. Parasuraman, Dhruv Grewal, R. Krishnan.

By: Contributor(s): Material type: TextTextPublication details: Boston : Houghton Mifflin, c2004.Description: xxi, 643 p. : ill. (some col.) ; 27 cmISBN:
  • 0618000623
Subject(s): DDC classification:
  • 658.8/3 22
LOC classification:
  • HF 5415.2 .P37 2004
Online resources:
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Holdings
Item type Current library Call number Status Barcode
Loan Margaret Thatcher Library First Floor HF 5415.2 .P37 2004 (Browse shelf(Opens below)) Available 23001357
Loan Margaret Thatcher Library First Floor HF 5415.2 .P37 2004 (Browse shelf(Opens below)) Available 23016945
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HF 5415.2 .M382 2010 Marketing research essentials. / HF 5415.2 .M382 2010 Marketing research essentials. / HF 5415.2 .M382 2010 Marketing research essentials. / HF 5415.2 .P37 2004 Marketing research / HF 5415.2 .P37 2004 Marketing research / HF 5415.2 .P37 2009 Marketing research HF 5415.2 .P37 2009 Marketing research

Includes bibliographical references and indexes.

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