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Essentials of marketing research / William G. Zikmund, Barry J. Babin.

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio : Thomson/South-Western, c2007Edition: 3rd edDescription: xvii, 414 p. : col. ill. ; 28 cmISBN:
  • 9780324320879 (pbk.)
  • 0324320876 (pbk.)
Subject(s): LOC classification:
  • HF 5415.2 .Z537 2007
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Item type Current library Call number Status Barcode
Loan Margaret Thatcher Library First Floor HF 5415.2 .Z537 2007 (Browse shelf(Opens below)) Available 23013993
Loan Margaret Thatcher Library First Floor HF 5415.2 .Z537 2007 (Browse shelf(Opens below)) Available 23013906
Loan Margaret Thatcher Library First Floor HF 5415.2 .Z537 2007 (Browse shelf(Opens below)) Available 23018135
Loan Margaret Thatcher Library First Floor HF 5415.2 .Z537 2007 (Browse shelf(Opens below)) Available 23014807

Includes bibliographical references (p. 405-410) and index.

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