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Strategic planning for public relations / Ronald D. Smith.

By: Material type: TextTextPublication details: New York ; London : Routledge/Taylor and Francis Group, 2009.Edition: 3rd edDescription: xix, 436 p. : ill. ; 24 cmISBN:
  • 9780415994224 (pbk.)
  • 9780203891186 (pbk.)
  • 0415994225 (pbk.)
  • 020389118X (ebk.)
Subject(s): DDC classification:
  • 659.2 22
LOC classification:
  • HM1221 .S77 2009
Online resources:
Contents:
Phase one: formative research -- Step 1, analyzing the situation -- Step 2, analyzing the organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy -- Phase three: tactics -- Step 7, selecting communication tactics -- Step 8, implementing the strategic plan -- Phase four: evaluative research -- Step 9, evaluating the strategic plan -- Appendices.
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Holdings
Item type Current library Call number Status Barcode
Loan Annex Campus Library Ground Floor HM 1221 .S77 2009 (Browse shelf(Opens below)) Available 4100051

Includes bibliographical references (p. [414]-421) and index.

Phase one: formative research -- Step 1, analyzing the situation -- Step 2, analyzing the organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy -- Phase three: tactics -- Step 7, selecting communication tactics -- Step 8, implementing the strategic plan -- Phase four: evaluative research -- Step 9, evaluating the strategic plan -- Appendices.

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