Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman.

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TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c2000.Description: xxiv, 466 p. : ill. ; 28 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Loan	Margaret Thatcher Library First Floor	HF 5415.1265 \| .R44 2000 (Browse shelf(Opens below))	Available	23011336

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Includes bibliographical references and index.

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Previous								Next
Previous	HF 5415.1265 \| .B53 Cybermarketing :	HF 5415.1265 \| .E467 2004 E-retailing /	HF 5415.1265 \| .O25 2000 Marketing in the digital age /	HF 5415.1265 \| .R44 2000 Electronic marketing :	HF 5415.1265 \| .S39 2007 The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly /	HF 5415.1265 \| .S77 2000 E marketing	HF 5415.1265 \| .S534 2004 Internet marketing : foundations and applications /	Next