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Principles of services marketing / Adrian Palmer.

By: Material type: TextTextPublication details: London : McGraw-Hill, 1998.Edition: 2nd edDescription: x, 371 p : ill ; 25 cmISBN:
  • 0077094384
Subject(s): LOC classification:
  • HF 5415.13 .P3242 1998
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Previous ed.: 1994.

Includes bibliographical references and index.

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