Marketing management : knowledge and skills: text, analysis, cases, plans / J. Paul Peter, James H. Donnelly, Jr

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Material type: Text

TextPublication details: Homewood, Ill : Irwin, 1991Edition: 3rd edDescription: xvi, 943 p. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Loan	Margaret Thatcher Library First Floor	HF 5415.13 \| P387 1992 (Browse shelf(Opens below))	Available	20012133

Includes bibliographical references (p. ) and indexes

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