Basic marketing : a global-managerial approach / E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr.

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Material type: Text

TextPublication details: Torornto : Times mirror professional publishing Ltd., c1994.Edition: 8th Canadian edDescription: xx, 866 p. : ill. (some col.) ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Loan	Margaret Thatcher Library First Floor	HF 5415.13 \| .S52 1994 (Browse shelf(Opens below))	Available	23003889

Includes bibliographical references (p. 763-781) and indexes.

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