Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

By:

Contributor(s):

Material type: Text

TextSeries: Irwin series in marketingPublication details: Homewood, IL : Irwin, c1993.Edition: 11th edDescription: xxii, 763, 15, 14 p. : col. ill. ; 27 cmISBN:

Subject(s):

DDC classification:

LOC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Loan	Margaret Thatcher Library First Floor	HF 5415.13 \| .M369 1993 (Browse shelf(Opens below))	Available	20012138

Browsing Margaret Thatcher Library shelves,Shelving location: First Floor Close shelf browser (Hides shelf browser)

Previous			No cover image available					Next
Previous	HF 5415.13 \| .M37 1994 IT in marketing /	HF 5415.13 \| .M37 2004 Marketing management 1 ; casebook /	HF 5415.13 \| .M367 1990 Discover america 2000 : the mature market /	HF 5415.13 \| .M369 1993 Basic marketing : a global-managerial approach /	HF 5415.13 \| .M369 2005 Basic marketing :	HF 5415.13 \| .M369 2008 Basic marketing : a marketing strategy planning approach [16th ed.]	HF 5415.13 \| .M369 2008 Basic marketing :	Next

Includes bibliographical references (p. 723-760) and indexes.

There are no comments on this title.

to post a comment.

Previous			No cover image available					Next
Previous	HF 5415.13 \| .M37 1994 IT in marketing /	HF 5415.13 \| .M37 2004 Marketing management 1 ; casebook /	HF 5415.13 \| .M367 1990 Discover america 2000 : the mature market /	HF 5415.13 \| .M369 1993 Basic marketing : a global-managerial approach /	HF 5415.13 \| .M369 2005 Basic marketing :	HF 5415.13 \| .M369 2008 Basic marketing : a marketing strategy planning approach [16th ed.]	HF 5415.13 \| .M369 2008 Basic marketing :	Next