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Marketing research : the impact of the Internet / Carl McDaniel, Jr., Roger Gates.

By: Contributor(s): Material type: TextTextPublication details: Cincinnati, Ohio : South-Western, c2002Edition: 5th edDescription: xxxii, 682, 36, 9 p. : col. ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)ISBN:
  • 0324067976
  • 032412581X (disc)
Subject(s): DDC classification:
  • 658.8/3 21
LOC classification:
  • HF 5415.2 .M382 2002
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Item type Current library Call number Status Barcode
Loan Margaret Thatcher Library First Floor HF 5415.2 .M382 2002 (Browse shelf(Opens below)) Available 23007569
Loan Margaret Thatcher Library First Floor HF 5415.2 .M382 2002 (Browse shelf(Opens below)) Available 23016881
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HF 5415.2 .M38 2007 Marketing research / HF 5415.2 .M38 2010 Marketing research / HF 5415.2 .M382 2000 Marketing research essentials / HF 5415.2 .M382 2002 Marketing research : HF 5415.2 .M382 2002 Marketing research : HF 5415.2 .M382 2010 Marketing research essentials. / HF 5415.2 .M382 2010 Marketing research essentials. /

Rev. ed. of: Contemporary marketing research. 4th. c1999.

Includes bibliographical references (p. 26-36 of 3rd group) and index.

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