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Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.
Material type:
TextPublication details: Boston : Houghton Mifflin, c1993.Edition: 8th edDescription: 1 v. (various pagings) : col. ill., col. maps ; 26 cmISBN: - 0395629659 (student book)
- 0395638852 (examination copy)
- 658.8Â 20
- HF 5415Â .P658 1993
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Loan | Margaret Thatcher Library First Floor | HF 5415 .P658 2006 (Browse shelf(Opens below)) | Available | 20064472 |
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| HF 5415 .P32 1998 Business and marketing, principles marketing 930 - funeral services | HF 5415 .P65 2013 Foundations of marketing / | HF 5415 .P658 2006 Marketing : | HF 5415 .P658 2006 Marketing : | HF 5415 .P658 2006 Marketing : | HF 5415 .P658 2008 Marketing [14th ed.] | HF 5415 Q93 2000 Integrated advertising, promotion, and marketing communications |
Includes bibliographical references and index.
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