Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

By:

Pride, William M, 1942-

Contributor(s):

Ferrell, O. C

Material type: Text

TextPublication details: Boston : Houghton Mifflin Co., c2006.Description: xxvii, [104] p.[various pagings] : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

0618578315

Subject(s):

Marketing

DDC classification:

658.8 21

LOC classification:

HF 5415 .P658 2006

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Holdings
Item type	Current library	Call number	Status	Barcode
Loan	Margaret Thatcher Library First Floor	HF 5415 .P658 2006 (Browse shelf(Opens below))	Available	20065377

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