Winning at new products : accelerating the process from idea to launch / Rober G. Cooper.

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Material type: Text

TextPublication details: Cambridge, Mass. : Perseus Pub., c2001.Edition: 3rd edDescription: xiii, 425 pages : illustrations ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Loan	Margaret Thatcher Library First Floor	HF 5415.153 \| .C65 2001 (Browse shelf(Opens below))	Available	23014824

Includes bibliographical references (p. 399-411) and index.

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