Marketing library and information services : (Record no. 68686)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04751cam a2200361 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17807899 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231103163002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130711s2013 gw a b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2013024813 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783598117534 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 3598117531 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | Z 716.3 |
| Item number | .M37 2006 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing library and information services : |
| Remainder of title | international perspectives / |
| Statement of responsibility, etc. | edited by Dinesh K. Gupta, Christie Koontz, Angels Massisimo and Rejean Savard |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Munchen : |
| Name of publisher, distributor, etc. | K. G. Saur, |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 419 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing library and information services : connecting from past to the future / Dinesh K. Gupta (India), Christie Koontz (USA) and Angels Massisimo (Spain) -- Changing marketing concepts : contemporary theories and paradigms in services marketing / Judith Broady-Preston (UK) -- Gaining customer loyalty : the ultimate in marketing / Kiran Kaur (Malaysia) -- Branding libraries : the challenges and opportunities / Jennifer Rowley (UK) -- Excellence in marketing : 2002-2012 / Christie Koontz (USA) -- Falling in love with the library : marketing Tsinghua University Library in an innovative way / Christie Koontz (USA) -- Internet marketing : the silver bullet for Web 2.0? / Elke Roesner and Urlika Ostrzinski (Germany) -- Web-based marketing / Sharon Koh and Wan Wee Pin (Singapore) -- Have you done your homework? five years on of a campaign life-cycle / Rosalind Dorsman (Australia) -- Building community and fostering connection in a canadian -- Academic library through a buttons campaign / Nancy Collins (Canada) -- Storytubes contest : marketing libraries in the digital age / Faith Brautigam and Denise Raleigh (USA) -- Happy days for Welsh libraries / Jane Purdie and Alyson Tyler (UK) -- From Georgia Tech to the world : leveraging existing campus infrastructure to market the library to a global audience / Charlie Bennett and Ameet Doshi (USA) -- Marketing in Algerian libraries : an overview / Messaouda Boutaba and Nadia Temmar (Algeria) -- Teaching marketing for better cultural projects' management : the book trade, information and communications department expertise / Lamia Badra (France) -- Management and marketing : an insight to developments in German libraries / Hella Klauser (Germany) -- Library and information services marketing in Pakistan : a profile / Kanwal Ameen (Pakistan) -- Relationship marketing in Brazilian university libraries / Walqueline da Silva Araújo and Márcio Bezerra da Silva (Brazil) -- Creating value for users of university libraries : Brazilian view / Nivaldo Oliveira, Ricardo de Souza Sette and Vânia Natal de Oliveira (Brazil) -- Being a library and being visible in the community today / Verena Tibljas (Croatia) -- Marketing library and information services : exploration and practice of the national science library of the chinese academy of sciences / Fang Shu and Yang Zhiping (China) -- Marketing as an access tool for public archives : guidelines for its application in libraries / Sofia Margarida de Castro Barros Correia dos Santos (Portugal) -- Reaching the islands in the community : marketing practices in madeira regional public library, portugal / Ana Figueira, Andreia Sousa and Carla Nunes (Portugal) -- E-marketing for libraries / Viviana Fernández Marcial (Spain) -- Digital marketing tools applied to the ie library / A. Marcos Blázquez and J. C. Marcos Recio (Spain) -- Effective use of social media marketing for customer engagement in information organizations / Rajesh Singh (USA) -- Marketing strategy to monitor library websites' functional performance / Sueli Angelica do Amaral (Brazil) -- Literature on marketing of library and information services : an analysis based on google scholar / G. Mahesh and Dinesh K. Gupta (India) -- Marketing library and information services: a bibliometric study of IFLA publications / Dinesh K. Gupta, G. Mahesh and Sarvesh Pareek (India) -- Towards the global library : applying agenda 21 to library marketing / Joachim Schöpfel (France). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Libraries |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Information services |
| General subdivision | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Dinesh K., |
| Relator term | editor of compilation. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Koontz, Christie., |
| Relator term | editor of compilation. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Massisimo, Angels, |
| Relator term | editor of compilation. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Savard, Rejean |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Loan |
| Suppress in OPAC | No |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 11/03/2023 | Z 716.3 .M37 2006 | 20047575 | 11/03/2023 | Loan | Library of Congress Classification | Margaret Thatcher Library | Margaret Thatcher Library | Second Floor | 11/03/2023 |