MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02773cam a22004572i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
022504672 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UkOxU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231103150325.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140206s2008 enka ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781843344254 |
| 024 3# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
9781843344261 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)872685204 |
| Canceled/invalid control number |
(OCoLC)827450385 |
| -- |
(OCoLC)871224792 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Source of stock number/acquisition |
00051468 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
E7B |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
E7B |
| Modifying agency |
OPELS |
| -- |
OCLCO |
| -- |
OCLCF |
| -- |
AU@ |
| -- |
N$T |
| -- |
IDEBK |
| -- |
GGVRL |
| -- |
YDXCP |
| -- |
OCLCO |
| -- |
EBLCP |
| -- |
DEBSZ |
| -- |
OCLCO |
| -- |
OCLCQ |
| -- |
OCLCO |
| -- |
OCLCA |
| -- |
MERUC |
| -- |
OCLCQ |
| -- |
WYU |
| -- |
UKAHL |
| -- |
OCLCQ |
| -- |
S2H |
| -- |
OCLCO |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
EQOA |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
Z 716.3 |
| Item number |
.H45 2008 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
LAN |
| Subject category code subdivision |
025000 |
| Source |
bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
109 |
| Edition number |
23 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
|---|
| Classification number |
WMS872685204 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Helinsky, Zuzana, |
| Dates associated with a name |
1950- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
A short-cut to marketing the library / |
| Statement of responsibility, etc. |
Zuzana Helinsky. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Oxford, England : |
| Name of producer, publisher, distributor, manufacturer |
Chandos Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
98 pages : |
| Other physical details |
illustrations |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Chandos information professional series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Introduction -- 2. Why is marketing so important? -- 3. Marketing tools -- 4. Marketing in practice -- 5. Who else can help us? Publishers' marketing suggestions -- 6. Conclusion. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions. Brief description of classical planning and marketing techniquesEasy to follow marketing tips geared to libraries and their offerings and working practicesEncouragement for librarians to believe in their overall ability, and that they can make time for marketing, and that they will succeed. |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Online resource; title from PDF title page (ebrary, viewed February 6, 2014). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Libraries |
| General subdivision |
Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
LANGUAGE ARTS & DISCIPLINES |
| General subdivision |
Library & Information Science |
| -- |
General. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Libraries |
| General subdivision |
Marketing. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00997415 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Main entry heading |
Helinsky, Zuzana. |
| Title |
A Short-Cut to Marketing the Library. |
| Place, publisher, and date of publication |
Burlington : Elsevier Science, ©2008 |
| International Standard Book Number |
9781843344261 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Chandos information professional series. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
ScienceDirect All Books |
| Uniform Resource Identifier |
<a href="https://www.sciencedirect.com/science/book/9781843344254">https://www.sciencedirect.com/science/book/9781843344254</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Loan |
