Basic Marketing (Record no. 16008)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00688nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201104101532.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191115b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071221108 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ACL |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | .M369 2011 |
| 245 ## - TITLE STATEMENT | |
| Title | Basic Marketing |
| Remainder of title | A Marketing Strategy Planning Approach |
| Statement of responsibility, etc. | William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 18th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw-Hill Irwin |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix,745 pages. : |
| Other physical details | coloured illustrations |
| 500 ## - GENERAL NOTE | |
| General note | includes bibliographic reference and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2487 |
| Topical term or geographic name entry element | Marketing-Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2488 |
| Personal name | Cannon Joseph P. and McCarthy E. Jerome |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | |
No items available.