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Marketing research /

Parasuraman, A.

Marketing research / A. Parasuraman - 20009 edition - Boston Houghton Mifflin Company Addison-Wesley, 2009 - xxi, 638 pages : Illustrations

Includes Bibliographical References and Index

ISBN: 8177227574

Subjects--Personal Names:
Grewal,Dhuv

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF 5415.2 / .P 373 2009

Dewey Class. No.:

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Marketing research /