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International marketing communications /

Griffin, Tom 1928-

International marketing communications / Tom Griffin. - Oxford [England] ; Butterworth-Heinemann, 1993. - xiv, 456 pages : illustrations. - The Marketing series . - Marketing series (London, England) .

Includes bibliographical references and index.

ISBN: 0750605529 : 16.95

LCCN: 93006984

Subjects--Topical Terms:
Communication in export marketing.
Advertising media planning.

LC Class. No.: HF 1416 / .G75 1993

Dewey Class. No.: 659.1

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International marketing communications /