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More than you ever wanted to know about mail order advertising /

Lewis, Herschell Gordon, 1926-2016.

More than you ever wanted to know about mail order advertising / Herschell Gordon Lewis. - Englewood Cliffs, N.J. : Prentice Hall, 1980. - xiii, 330 pages : illustrations ; 23 cm.

Reprint. Originally published: Minneapolis, Minn. : Mason National Publications, c1980. Includes index.

ISBN: 0934226008

LCCN: 83004465

Subjects--Topical Terms:
Advertising, Direct-mail.

LC Class. No.: HF 5861 / .L48 1980

Dewey Class. No.: 659.13/3

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More than you ever wanted to know about mail order advertising /