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Principles services marketing /

Palmer, Adrian

Principles services marketing / Adrian Palmer2 - 2nd edition.L - London ; McGraw-Hill Publishing Company . 1998. - viii, 371 pages : illustrations.

includes index

ISBN: 0077094387

Subjects--Topical Terms:
Marketing services

LC Class. No.: HF 5415.13 / .P324 1998.

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Principles services marketing /